Our Growth in Online Radio Streaming and Ad Delivery

According to Alexa Traffic Rankings, Securenet Systems has been the fastest-growing radio streaming provider in the world for the last 2 years. Our growth has continually mirrored the growth of online streaming in general, making us the #1 favorite of terrestrial and internet radio stations around the world! Thanks to all of our clients far and wide, we have been able to maintain not only our growth, but the constant roll-out of new features and improvements.  

See some interesting growth charts here.

More and more national advertisers are looking to capitalize on the ability to target customers locally, using geo-targeted ad platforms, like Securenet's Ad Delivery Network (ADNet). Local advertising is, as defined in the latest issue of eMarketer as, "any form of advertising that targets a specific, localized audience or location." This includes search and display ad spend from all advertisers, including small and medium-sized businesses (SMBs) and national brands spending locally.

Our ADNet has continually grown at a mirrored pace, providing our stations with the ability to earn extra income from listener sessions without doing a thing. The ADNet allows you to deliver video pre-rolls, in-stream ads and display banners across all your players 24/7. You also have the flexibility of scheduling, sequencing and running your own spots on a schedule, while filling the ROS with ads from our ADNet....so you have the best of both worlds!  

Our ADNet not only targets listeners by geo-location using the Nielsen DMA tables, but our advertiser platforms that we are interfaced with provide the highest quality in display media and interactive advertising. We also have a large breadth of volume, commanding overall higher fill rates and CPMs. This works to your favor in 2 ways;

1. You enjoy the additional revenue paid out to you at a higher rate because of our market traction.
2. You command a much higher level of credibility with your listeners by aligning your name with top brand advertisers from the Fortune 5000 world.

Find out more about our ADNet by sending an email to info@securenetsystems.net or speak to your company representative. 

Online Advertising, Geo-targeting and Ad Revenue

The latest report from BIA/Kelsey 'Revises Radio Industry Revenue' shows their estimates for 2012, expecting increases of 3.5% for Over-the-Air and 15.1% for Online in 2012. According to S&P Equity Research, overall online ad revenue will increase by about 10% this year, that should push ad revenue to just over $28 billion in 2011. So between the two disparate estimates, we have good reason to be very optimistic about the growth of radio revenue in general.

The industry has also begun to realize that any loss of base listenership has simply transitioned to other dayparts and means of listening. Radio is growing, both terrestrially and internet-wise.

  

And the growth of online ad revenue proves that more listeners are spending more time online, using a variety of means; desktop, home devices, car radio heads, and of course, the fastest-growing area....mobile devices. Of course, it also means that they are clicking through and responding to online ads. If you are not taking the online advertising aspect of streaming serious, it's time to take a harder look.

Recent studies and reports also show that by 2015, 70% of all mobile ads will be geo-targeted, giving radio stations even more of an edge when it comes to advertising. The use of geo-targeting is the latest way to serve ads only in designated areas. By geo-targeting within our Ad Delivery Network, we deliver ads to only those relative listeners, so advertisers' dollars are not wasted on impression ads, which is the old-school way of doing things. Online and mobile geo-targeting produces better dollar-traction, and also gives a station more credibility. 

Our Ad Delivery Network, or ADNet, is a great example of using geo-targeting advertising to deliver ads within a specific area or region. Regardless of where the station is, any listener listening to that station within the targeting area, will be served a specific ad for that area only. Our system allows you to limit areas using Designated Market Areas (DMAs). There are 210 DMAs, covering the entire continental United States, Hawaii, and parts of Alaska. Each county is assigned to only one DMA within the US. 

Our ADNet also allows us to run ads and specify if we want to run in the US only, International only, or both. This gives us great flexibility in delivering proper content to the right listeners. We have developed relationships with many digital ad platforms and advertisers representing the top brands from around the world. Not only can your desktop player be generating revenue for you, but along with our mobile app ads, you are bringing in new revenue each month without even lifting a finger....well, you might have to click your mouse a couple of times, then sit back, let us do the rest, and you get a check every month for your share of the ad revenue generated from all of your combined listener sessions.

For more information on our ADNet or any of our other services or features, send an email to info@securenetsystems.net.

Embeddable Widgets Create Listener Loyalty

Check out our latest listener-interactive feature, the "Search Wizard". There is a newly labeled button in your Control Panel labeled "Embeddable Widgets" as shown below (formerly Site Playlist Embedding). When you click on the button, you will get a secondary page with links to the Song Wizard playlist widget and the new Search Wizard widget.

 
Add the new Search Wizard to any website and let your visitors search for their favorite artists, albums or songs. Search results provide lyrics, ringtones, bios, concert tix, YouTube videos and more, in similar fashion as the Song Wizard results.

You can check out the new widget on our site under; "Features" | "Social Media and Listener Interaction" | "Search Wizard" (second selection after Song Wizard).

And if you aren't already using our Song Wizard, you should take a minute and check it out. We have added examples of both widgets to our homepage. The Song Wizard allows you to embed your current "Last Song Played" playlist on any website, and is also the playlist widget on your desktop player and mobile apps.

These are 2 especially useful features that you can use to provide more information to your listeners, create a higher dwell-time, and instill greater listener loyalty. 

We are constantly working to come up with more and more innovative ways to enhance your listener's online experience. For more information on the Song Wizard and the Search Wizard, you can log into your Control Panel, or talk to one of our knowledgeable reps. For additional information, send an email to info@securenetsystems.net.