According to the latest Jacobs Media Technology Survey, a majority of rock radio listeners surveyed have yet to move to listening to radio on smartphones. Most are still listening to RF-based radio. However, about a third of these rock listeners are using Pandora for streaming music, and enjoy using it regularly.
Another interesting finding was the increase in users using their iPod, or other music devices, in their cars with more internet streamed music.
Among the specific findings:
About three in 10 respondents among the polling universe of listeners to rock stations have a smartphone; and of those, 8 in 10 are downloading apps. A majority of smartphone users have owned the devices for a year. More than half of smartphone owners who enjoy apps have downloaded a radio-related app, included “aggregated apps” like Clear Channel’s iheartradio, branded station apps, or apps for music services like Pandora.
Among respondents who listen to streaming audio, nearly 4 in 10 access Pandora. “Pandora has momentum, and the majority of those who listen agree it is better for music than most commercial radio stations,” Jacobs stated. “It is especially popular among fans of the alternative and triple A formats, as well as smartphone owners.” The research company said the study is reflective of Pandora’s “rampant growth” and that a quarter of its listeners tune in on mobile devices.
Internet streaming continues to grow. More than 4 in 10 listen to streaming radio at least weekly, “and local station streams lead the way.”
Two-thirds of respondents now own an iPod-like device, and of them, six in 10 can now connect them to the vehicles they drive, “signaling more competition for broadcast radio for in-car listening.”
Jacobs issued its annual “media usage pyramid.” Still at the top, with the smallest usage, is HD Radio, now at 4%; its usage increased 83% from a year ago in this survey.
In March 2010 RadioTime had over 45 million user listening sessions. That’s a 40% increase from February 2010!
“For 100 years, radio has been an important source of news and entertainment because it offers unique live, local and free content that’s simple to access globally, a combination that streaming music services cannot deliver,” said Bill Moore, founder and CEO, RadioTime, Inc. “With our many partners, RadioTime is turning computers, home entertainment devices and smart phones into worldwide radio tuners, helping radio better compete with online music services for listeners and advertising revenue.”
Since RadioTime’s launch, they have been expanding their reach to other countries. Their site now supports 22 different languages.
“We’re particularly proud of the fact that we are the first to support the Windows Media streaming format for the Android operating system, which is the most common for terrestrial broadcasters,” added Moore. “The RadioTime Android app makes it easy for users to search for and tune to more than 30,000 stations airing around the world, offering the most selection of any Internet radio app for Android. The RadioTime apps are among the highest-rated radio applications with users in both the Android and Palm app stores.”
Key Findings about Radio and Digital Platforms:
Nearly one in four Americans has listened to audio from an iPod or other MP3 player connected to a car stereo: Although consumers often have to deal with myriad adapters and other barriers to in-car listening, 54 percent of iPod/MP3 player owners have listened to their device in their car; this equates to 24 percent of all persons age 12 and older having listened to an iPod, iPhone or other MP3 player while connected to a car stereo.
Three in ten 12 to 24s are "very interested" in online radio in the car and on mobile devices: Among those age 12 to 24, 30 percent are "very interested" in listening to online radio in-car, while 28 percent are "very interested" in listening to online radio on mobile devices.
Consumers say radio station Web sites are improved but TV and print sites are leading the local battle: Nearly half of people age 12 and older give credit to radio for improvements in their Web sites. Forty- eight percent say that radio station Web sites have gotten more interesting compared to 17 percent believing them to be worse or less interesting. However, monthly visitation to radio station Web sites (16 percent) among persons 12+ lags visitation to local TV and local newspaper Web sites.
Source: Edison Research
SSI internet radio, radio forecasts, radio growth, radio news, radio streaming, streaming radio charts
In a just-completed Bridge Ratings study of 3500 consumers ages 12+, our goal was to determined the current status/awareness and use of Internet radio among average Americans and the impact of Internet radio listening on traditional radio (AM/FM) listening.The results of this study suggest that the two sets of Internet radio streaming listeners (Streamies and Simuls) are increasing their use of Internet radio. The study also indicates a positive relationship between those listeners who primarily listen to simulcasts of AM/FM radio streams (“Simuls”) and their terrestrial listening when not listening on the web.
We have also included in this report an updated schedule of Internet radio advertising revenues.
In the following media growth projections, Bridge Ratings estimates based on current trends that Internet radio will have 185 million listeners by 2020, 250 million will still be listening to terrestrial radio, and HD radio will have less than 10 million. Which will contribute more to radio’s financial future?
The Bottom Line
In 2005 Kagan Research forecast that U.S. terrestrial radio broadcasters would be earning four percent, or $805.2 million, of their total revenue from HD radio, mainly due to multicasting abilities. They also thought that advertising-supported “now” channels, that would offer local information such as all-the-time weather, sports and traffic, would bring in a large chunk of revenue. HD radio has not been developed as a revenue stream and these predictions have not come to pass.
ZenithOptimedia has reported to us that in 2009, advertisers spent approximately $260 million on Internet radio and another $28 million on podcasting for a combined total of $288 million, up 28% from 2008. Bridge Ratings analysis puts that number up 12.5% to $324 million and $394 million by 2011.
Estimates in the above chart are based on a composite calculation of all ad revenue generated through Internet Radio. These include: streaming ad revenue with the remainder divided among audio ads, music videos ad revenues, buttons, banners and sponsorships.
Streaming Helps Traditional Radio
“Streamies” and “Simuls”, those listening primarily to AM/FM simulcasts via the Internet are spending more time listening to Internet radio than six months prior.
….and “simuls” are spending more time with the AM/FM counterparts to their Internet streams.
Growth in listening to both simulcast (AM/FM) streaming and the terrestrial counterparts would suggest that each is having a positive impact on each other.
The Bridge study found that this growth is not generally a forgone conclusion, but rather is highly reliant on proper marketing and cross promotion. We see strong evidence in this when examining each of the broadcast groups listener consumption patterns.
Bridge Ratings’ projections for mobile phone audio audience size by 2015 could reach 40 million. This compares with our estimates for terrestrial (274M), satellite radio (25M) and HD radio (5M).
Traditional radio companies are finding insufficient resources for the type of development of new media content and strategies needed to transition with its future audiences who today are between 10 and 24 years of age.
Total Internet advertising surpassed that of traditional radio in 2008 and Internet radio advertising will show 12-20% growth this decade, traditional radio companies should see the benefit of fully developing compelling Internet radio content and highly trained sales forces.
Their mission, should they decide to accept it, is to invest in and develop brand content for mobile media such as cell phones. It is clear from these Bridge Ratings’ statistics that Internet radio’s ROI potential is on much firmer ground for the future and should be developed and sold aggressively.
Sample: 3500 persons 12+, random telephone interviewing, Internet panel interviewing on a national footprint. Interviews were conducted between December 1 and February 14, 2010.
2010 Bridge Ratings, LLC
With Windows Media Center, you can stream over 100,000 radio stations from all over the world. Major terrestrail AM/FM, Interent, Fire Rescue, Police scanners . . . you name it!
The system is powered by RadioTime, a free radio-streaming 3rd-party service provider that lets any user access the channels. You can also grab the RadioTime WMC free plug-in and “surf” the airwaves right from your couch.
After installing the plug-in, just fire up Windows Media Center and navigate to the Extras section. Click the RadioTime icon, then choose your desired category: Local Radio (it uses your broadband provider IP number to automatically detect your location), Talk Radio, Music Radio, World Radio, or Sports Radio.
There’s also a My Presets feature . . . like a Favorites area, and all you have to do is sign up for a free RadioTime account in order to use it. RadioTime for Windows Media Center is way cool beyond belief and a must-have for any WMC user. It works with all versions of WMC.
By the way, RadioTime is the same company that brought you the first in-car streaming-internet-station option on the new 2011 Cooper Minis.