Arbitron Radio Market Rankings

Here is Aribtron's list of the top 50 radio markets. It's not surprising that New York has the largest radio market.

Rank	Type	DST	Qual Type	Market Name	Metro 12+ Population
1	PPM	BH	S/PPM	New York	15,393,700
2	PPM	BH	S/PPM	Los Angeles	10,877,600
3	PPM	BH	S/PPM	Chicago	7,813,900
4	PPM	BH	S/PPM	San Francisco	6,013,700
5	PPM	BH	S/PPM	Dallas-Ft. Worth	5,120,100
6	PPM	BH	S/PPM	Houston-Galveston	4,759,600
7	PPM	BH	S/PPM	Atlanta	4,378,000
8	PPM	BH	S/PPM	Philadelphia	4,352,800
9	PPM	BH	S/PPM	Washington, DC	4,238,100
10	PPM	BH	S	Boston	3,912,000
11	PPM	B	S/PPM	Detroit	3,866,900
12	PPM	BH	S	Miami-Ft. Lauderdale-Hollywood	3,559,700
13	PPM	BH	S	Seattle-Tacoma	3,353,200
14	CM		QD	Puerto Rico	3,327,100
15	PPM	H	S	Phoenix	3,249,200
16	PPM	B	S	Minneapolis-St. Paul	2,697,500
17	PPM	BH	S	San Diego	2,536,000
18	CM	BH	S	Tampa-St. Petersburg-Clearwater	2,387,300
19	PPM	BH	S/PPM	Nassau-Suffolk (Long Island)	2,325,200
20	CM	B	S	St. Louis	2,299,000
21	CM	BH	S	Denver-Boulder	2,298,100
22	CM	B	S	Baltimore	2,271,500
23	CM	H	S	Portland, OR	2,078,300
24	CM	B	S	Pittsburgh, PA	1,975,700
25	CM	BH	S	Charlotte-Gastonia-Rock Hill	1,962,300
26	PPM	BH	S/PPM	Riverside-San Bernardino	1,854,600
27	CM	BH	S	Sacramento	1,824,400
28	CM	B	S	Cincinnati	1,773,000
29	CM	B	S	Cleveland	1,764,400
30	CM	H	S	Salt Lake City-Ogden-Provo	1,676,000
31	CM	BH	S	San Antonio	1,675,200
32	CM	BH	S	Kansas City	1,599,600
33	CM	BH	S	Las Vegas	1,586,300
34	CM	BH	S	Orlando	1,519,700
35	PPM	H	S/PPM	San Jose	1,482,100
36	CM	B	S	Columbus, OH	1,448,200
37	CM	BH	S	Milwaukee-Racine	1,447,700
38	PPM	BH	S/PPM	Middlesex-Somerset-Union	1,381,900
39	CM	BH	S	Austin	1,381,800
40	CM	B	S	Indianapolis	1,379,600
41	CM	H	S	Providence-Warwick-Pawtucket	1,368,300
42	CM	B	S	Norfolk-Virginia Beach-Newport News	1,334,800
43	CM	BH	S	Raleigh-Durham	1,286,600
44	CM	B	S	Nashville	1,237,500
45	CM	BH	S	Greensboro-Winston-Salem-High Point	1,179,100
46	CM	B	S	Jacksonville	1,140,100
47	CM	BH	S	West Palm Beach-Boca Raton	1,117,800
48	CM	BH	S	Oklahoma City	1,099,900
49	CM	B	S	Memphis	1,069,400
50	CM	BH	S	Hartford-New Britain-Middletown	1,051,800

Market Type

S	- Standard markets
C	- Condensed markets
PPM	- PPM surveyed markets
CM	- Continuous Measurement markets

Qualitative Type

S	- Scarborough
S/PPM	- Scarborough/PPM
QD	- Qualitative Diary
RD	- RetailDirect
*	- Extracted from the DMA® geography of a Scarborough report.
NA	- Currently, there is no qualitative service available specifically for this Metro as it is part of a larger Scarborough Metro, DMA or TSA.
SM	- Mid-Tier Scarborough

DST

B	- Black markets
H	- Hispanic markets
BH	- Black and Hispanic markets

More and More Stations Streaming Online

Clear Channel, the largest radio group owning over a thousand AM/FM stations, reported revenue of $1.2 billion in the first quarter of 2009...compared to $1.6 billion in the first quarter of 2008. That’s about a 23% decrease in one year.

According CC Media Holdings CEO, Mark Mays, "Our companies performed well on a relative basis in a difficult economic environment and weakened ad market.”

The weakened ad market can be blamed on the fact that more and more businesses are looking for cheaper ways to advertise - through the Internet. What better way to serve these internet-bound businesses than to give them online ad space?

Many streaming stations come equipped with full-blown players that allow for ad insertion and multiple banner slots that can be sold to businesses looking to advertise online.

More and more stations are now streaming online and are generating extra revenue from selling spots via the internet stream. According to the Infinite Dial 2009 report by Arbitron, approximately 17% of people have listened to online radio in the last week, compared to 13% in 2008. As we can see the population of online radio listeners keeps increasing.

More Infinite Dial 2009 Statistics

Last week we posted some interesting facts and figures from The Infinite Dial 2009 report, but after reviewing Arbitron's whole study, here are some more statistics.

• An Estimated 69 Million Americans Listened to Online Radio in the Last Month
  
• Weekly Online Radio Audience Up by Nearly One-Third in Last Year
  
• Online Radio Reaches One in Five 25- to 54-Year-Olds per Week
  
• Online Radio Attracts an Upscale, Well-Educated and Employed Audience
  
• “Variety” and “Control” Are Top Reasons for Listening to Online Radio
  
• Online Radio Is the Soundtrack for Research and Shopping on the Internet
  
• Nearly One in Three Interested in Listening to Online Radio In-Car
  
• Approximately 69 Million People have Watched Internet Video in Last Week
  
• Nearly Two-Thirds of Monthly Online Radio Listeners Watched Online Video In Past Month
  
• Online Radio Listeners More Likely to Have Purchased Digital Audio Online
  
• One in Five Americans Have Ever Listened to an Audio Podcast
  
• An Estimated 27 Million Americans Have Listened to a Podcast in the Last Month