FOR IMMEDIATE RELEASE
Contact:
Diego Baeza
dbaeza@securenetsystems.net
Director of New Business Development
Securenet Systems
356 SW 12th Avenue
Deerfield Beach, FL 33442
(866) 568-9402
Deerfield Beach – March 25, 2009 - Securenet Systems, Inc., http://www.securenetsystems.net/, a radio streaming services company in South Florida, has introduced new “Stream to Mobile” capabilities for mobile listeners. Radio stations may now stream directly to mobile users, via iPhone or any Windows Mobile device. A Customer Control Panel provides radio station operators with the ability to easily generate buttons/banners to be placed on their website. When a listener clicks on the Mobile Streaming button, full navigation instructions are provided to them with the stream information for that station already embedded. Windows Mobile listeners can connect directly to the stream link provided. iPhone does not allow direct linking and instead, listeners use an app such as F-Stream, which is a free iPhone app that they simply download on their iPhone or from their iTunes desktop.
Securenet’s streaming packages provide customizable players with advanced ad-replacement features that can play synchronized banner ads with a particular spot for greater impact. A stats program tracks all ad-plays, banner impressions and click-throughs for accurate tracking and billing. The system also provides audio or video pre-roll features that allow the play of a specific audio or video file before the station stream kicks in, with the ability to synchronize banners with pre-rolls.
Station operators also have the ability to black-out content that cannot be licensed for online streaming, and another stats module tracks and calculates all royalties, providing concise, month-end reports to the client. Each station is provided with two players; one for live and one for on-demand, with yet another stats program tracking listener habits and traits. The radio streaming packages can accommodate any small market station, or provide for unlimited listeners in larger markets and all packages come with the same power-packed features.
Securenet Systems is located in Deerfield Beach, Florida and is one of the largest radio streaming companies and a leading provider of low-cost, hi-speed streaming services and software, serving the radio streaming market in over 200 countries and every US state. Securenet Systems’ proprietary, redundant network and disaster-ready datacenter utilizes the latest technology, equipment and years of experience to provide high quality streaming for radio stations and their Internet listeners, all backed by 24/7 monitoring and support.
For more information on Securenet Systems’ radio streaming services, or to get a free demo on the plans and features, please visit http://www.radiostreamingservices.com/, call toll-free (866) 568-9402 or email info@securenetsystems.net.
Securenet Systems Launches “Stream to Mobile” Capabilities for Radio Streaming Clients
According to Arbitron...
For perhaps the first time anywhere - and almost certainly the first time for a major market commercial radio station - more in-market, key-demo listeners listened to a radio station via its online stream than to its over-the-air broadcast.
According to Arbitron PPM results, in the third week of February, CBS-owned WWFS-FM’s (“Fresh 102.7”) online stream beat its broadcast in both adults 18-34 (3.2 vs. 3.0) and women 18-34 (in which it was also ahead of format competitor WLTW). Tom Taylor, in “Taylor on Radio-Info,” notes, “Putting together the 3.0 and the 3.2 would make WWFS something like #4 with 18-34 men and women.”
Read more in today's issue of RAIN: Radio And Internet Newsletter at http://www.kurthanson.com.
Radio Strong in Rough Economy
Radio continues to attract large group of listeners.
By Allan J. Vestal
Although the effects of the economic downturn have left their mark on the radio industry, several veterans of the mid-Missouri airwaves said they are enduring the recession.
Nearly three-fourths of Americans older than age 12 listen to the radio each week, according to a 2008 survey by research firm Arbitron. Despite a slowing economy and competition from newer forms of media, such as satellite radio and the Internet, terrestrial radio remains a stable enterprise.
"Business is slightly slower, but generally not a whole lot different for us," said Gary Leonard, general manager of Mexico, Mo., radio stations KWWR/95.7 FM and KXEO/1340 AM.
Steve Mallinckrodt, sales manager for Fulton's KFAL/900 AM and KKCA/100.5 FM, said the stations haven't seen a substantial drop in advertising, and stations in the Midwest, specifically in mid-Missouri, have done better comparatively because of the strength of the local economies.
"We just haven't seen the big crash and burns," he said.
KBIA/91.3 FM manager Michael Dunn said advertising money is more prevalent in more rural areas . . . .
By Allan J. Vestal
Although the effects of the economic downturn have left their mark on the radio industry, several veterans of the mid-Missouri airwaves said they are enduring the recession.
Nearly three-fourths of Americans older than age 12 listen to the radio each week, according to a 2008 survey by research firm Arbitron. Despite a slowing economy and competition from newer forms of media, such as satellite radio and the Internet, terrestrial radio remains a stable enterprise.
"Business is slightly slower, but generally not a whole lot different for us," said Gary Leonard, general manager of Mexico, Mo., radio stations KWWR/95.7 FM and KXEO/1340 AM.
Steve Mallinckrodt, sales manager for Fulton's KFAL/900 AM and KKCA/100.5 FM, said the stations haven't seen a substantial drop in advertising, and stations in the Midwest, specifically in mid-Missouri, have done better comparatively because of the strength of the local economies.
"We just haven't seen the big crash and burns," he said.
KBIA/91.3 FM manager Michael Dunn said advertising money is more prevalent in more rural areas . . . .
BIA and The Kelsey Group Forecast U.S. Local Ad Market to Contract Through 2013, Despite Gains in Digital Segments
U.S. Local Media Annual Forecast indicates current economic conditions may accelerate the shift from traditional to digital platforms.
CHANTILLY, Va., Feb. 26 /PRNewswire/ -- Current and foreseeable economic conditions will reduce overall local advertising spending through 2013, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services, LLC (http://www.bia.com/) and its Kelsey Group (http://www.kelseygroup.com/) division. BIA/Kelsey forecasts U.S. local advertising revenues to decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4 percent compound annual growth rate (CAGR).
Only the local interactive segment will show growth throughout the forecast period. All other local media will experience marginal to rapid declines in the next 18 to 36 months. A small number of traditional media will rebound with a revived economy beginning in 2011, though most traditional media will continue to decline, albeit at a slower pace.
"By the end of the forecast period, the overall size of the local advertising market will be considerably smaller than it was at the end of 2008," said Tom Buono, president and CEO, BIA Advisory Services. "As the shift to online accelerates, and the demand for accountability metrics grows, there is an increased urgency for traditional media companies to develop and embrace new business models that incorporate digital strategies in order to drive business over the next decade."
BIA and The Kelsey Group project the interactive share of local ad spending will more than double from 9 percent in 2008 to 22.2 percent in 2013. According to the forecast, the interactive segment (encompassing mobile, Internet Yellow Pages, local search, online verticals and classifieds, voice search, e-mail marketing and other interactive revenues generated by traditional media players) will grow from $14 billion in 2008 to $32.1 billion in 2013 (at a CAGR of 18%), while the traditional segment (encompassing newspapers, direct mail, television, radio, print Yellow Pages, out of home (non-digital), cable television and magazines) will decrease from $141.3 billion in 2008 to $112.4 billion in 2013 (CAGR of -4.5%).
"Within the local advertising sector, there will be a real share shift, and the players most ready to leverage and adopt interactive models will achieve greater success going forward," said Neal Polachek, CEO, The Kelsey Group. "The share shift we expect could actually be more pronounced if the major traditional media are not able to integrate new interactive products into their bundle. Successful integration will require considerable attention to business models, product innovation and sales channel evolution."
BIA/Kelsey U.S. Local Media Annual Forecast - The Big Picture on 'Local'
CHANTILLY, Va., Feb. 26 /PRNewswire/ -- Current and foreseeable economic conditions will reduce overall local advertising spending through 2013, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services, LLC (http://www.bia.com/) and its Kelsey Group (http://www.kelseygroup.com/) division. BIA/Kelsey forecasts U.S. local advertising revenues to decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4 percent compound annual growth rate (CAGR).
Only the local interactive segment will show growth throughout the forecast period. All other local media will experience marginal to rapid declines in the next 18 to 36 months. A small number of traditional media will rebound with a revived economy beginning in 2011, though most traditional media will continue to decline, albeit at a slower pace.
"By the end of the forecast period, the overall size of the local advertising market will be considerably smaller than it was at the end of 2008," said Tom Buono, president and CEO, BIA Advisory Services. "As the shift to online accelerates, and the demand for accountability metrics grows, there is an increased urgency for traditional media companies to develop and embrace new business models that incorporate digital strategies in order to drive business over the next decade."
BIA and The Kelsey Group project the interactive share of local ad spending will more than double from 9 percent in 2008 to 22.2 percent in 2013. According to the forecast, the interactive segment (encompassing mobile, Internet Yellow Pages, local search, online verticals and classifieds, voice search, e-mail marketing and other interactive revenues generated by traditional media players) will grow from $14 billion in 2008 to $32.1 billion in 2013 (at a CAGR of 18%), while the traditional segment (encompassing newspapers, direct mail, television, radio, print Yellow Pages, out of home (non-digital), cable television and magazines) will decrease from $141.3 billion in 2008 to $112.4 billion in 2013 (CAGR of -4.5%).
"Within the local advertising sector, there will be a real share shift, and the players most ready to leverage and adopt interactive models will achieve greater success going forward," said Neal Polachek, CEO, The Kelsey Group. "The share shift we expect could actually be more pronounced if the major traditional media are not able to integrate new interactive products into their bundle. Successful integration will require considerable attention to business models, product innovation and sales channel evolution."
BIA/Kelsey U.S. Local Media Annual Forecast - The Big Picture on 'Local'
This year's forecast is the first to combine the deep and complementary resources and expertise of BIA and The Kelsey Group. It presents one comprehensive and authoritative view of the local media landscape, consisting of nine key segments: newspapers, direct mail, television, radio, print Yellow Pages, out of home (non-digital), cable television, magazines, and all digital and online interactive (which comprises mobile, Internet Yellow Pages, local search, online verticals and classifieds, voice search, e-mail marketing, and other interactive revenues generated by traditional media players).
BIA/Kelsey defines local advertising as spending by small and medium-sized businesses (SMBs), national advertisers and regional advertisers making local buys. The BIA/Kelsey U.S. Local Media Annual Forecast (2008-2013) draws from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace. Building off the forecast research, BIA/Kelsey will begin offering BIA Media Ad Views, market-specific custom reports that provide a comprehensive picture of the state of local media advertising and a five-year projection for nine different media segments.
About The Kelsey Group
The Kelsey Group, a division of BIA Advisory Services, LLC, is the leading provider of research, data and strategic analysis on directories, small-business advertising, online local media, vertical market advertising and mobile advertising. For more information about The Kelsey Group, visit http://www.kelseygroup.com/. The Kelsey Group's Local Media Blog is located at http://blog.kelseygroup.com and the company can be found on Twitter through http://twitter.com/TheKelseyGroup.
About BIA Advisory Services, LLC
BIA Advisory Services, LLC, a subsidiary of BIA Financial Network, provides research, data, analysis, and financial and strategic consulting to media, telecommunications, technology, directory publishing, and local search companies. Additional information is available at http://www.bia.com/. BIA's blog is located at http://blog.bia.com/bia/ and the company can be found on Twitter through http://twitter.com/BIAfn.
SOURCE The Kelsey Group
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