Last week we posted some interesting facts and figures from The Infinite Dial 2009 report, but after reviewing Arbitron's whole study, here are some more statistics.
- An Estimated 69 Million Americans Listened to Online Radio in the Last Month
- Weekly Online Radio Audience Up by Nearly One-Third in Last Year
- Online Radio Reaches One in Five 25- to 54-Year-Olds per Week
- Online Radio Attracts an Upscale, Well-Educated and Employed Audience
- “Variety” and “Control” Are Top Reasons for Listening to Online Radio
- Online Radio Is the Soundtrack for Research and Shopping on the Internet
- Nearly One in Three Interested in Listening to Online Radio In-Car
- Approximately 69 Million People have Watched Internet Video in Last Week
- Nearly Two-Thirds of Monthly Online Radio Listeners Watched Online Video In Past Month
- Online Radio Listeners More Likely to Have Purchased Digital Audio Online
- One in Five Americans Have Ever Listened to an Audio Podcast
- An Estimated 27 Million Americans Have Listened to a Podcast in the Last Month
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