- Make sure you are on Android and iOS apps 5.8 and up.
- If you're not on 5.8 and up, simply submit an update to your apps.
- Once you're on the latest version go to your Radio Control Panel and click the orange 'Advertising & Payouts' button.
- You will need to change the player advertising mode to run your own campaigns or run a mix on a schedule. Please note: this change affects your desktop player as well.
- Once you've chosen which mode you'd like, you can start creating campaigns for mobile!
Music Discovery Still Dominated By Traditional Radio
Even though technology is rapidly changing the way consumers listen to radio, traditional tune-in remains strong and vibrant. Tech advances like satellite stations and online streaming services have certainly gained the spotlight in recent years, but traditional radio continues to attract the biggest audience.
According to Nielsen's most recent Music 360 report, traditional radio is still the predominant way people listen to the radio. Sixty-three percent of music listeners report that radio is their dominant source for music discovery. In fact, in 2012, Nielsen measured more than 133.7 million song spins on traditional radio.
"The accessibility of music has seen tremendous expansion and diversification," said David Bakula, SVP Client Development, Nielsen. "While younger listeners opt for technologically advanced methods, traditional methods of discovery like radio and word-of-mouth continue to be strong drivers. With so many ways to purchase, consume and discover great new music, it's no wonder that the consumer continues to access and enjoy music in greater numbers."
But the growth in online listening isn't just coming from young listeners. Up 40 percent from last year, Nielsen has seen growth in the number of consumers who report using an audio streaming service. The total number of streamers accounts for more than two-thirds of the U.S. population, with 68 percent of the population reporting that they have streamed music online in the last year. So far this year, Nielsen has measured a whopping 99 billion music streams to-date.
British RAB Study: Effectiveness of Radio Advertising
A new study from the United Kingdom RAB, which calls it a "world first," evaluates radio advertising effectiveness in detail in terms of revenue return on investment (ROI) across a broad dataset. Executed by the firm Holmes & Cook, the study used confidential ROI data supplied by nine econometrics agencies representing all major media agency groups, covering over 2,000 individual media campaigns across 517 separate advertising campaigns. For radio sales practitioners, the nugget to show to clients comes from the study's conclusion that "On average radio advertisers get their money back 7.7 times over, although some categories show exceptional performance, notably automotive and retailer brands, as well as impulse products. This makes radio the medium with the second-highest return on investment (TV is first), out-performing press, outdoor and online." The study also suggests that since radio (in Britain) carries 6% of all advertising budgets, if budgets were reallocated to give radio a 20% share of total spend - with no increase in overall expenditure - the total campaign ROI raises by over 8%.
The Unharnessed Revenue in Online Streaming
If you haven't downloaded and read our report "The Unharnessed Revenue in Online Streaming 2013" you should check it out now (available for download in your Radio Control Panel). The 11-page guide summarizes the growth of online ad spending and how you should be utilizing your Cirrus™ player's ad space to maximize revenue potential. It also lays out all of the ad properties available on your player, with screenshots and examples, which you can use to show sponsors and advertisers that may be interested in advertising on your player.
If you aren't making good use of your player's ad space, you're leaving money on the table. Read through our guide and see all of the available possibilities.
UK Mobile Spend Grows Fastest
Did you know your mobile streaming apps can reach International users? You can benefit from the growth of mobile ad spending in other countries, like the UK, for example.
UK mobile ad spending will be just shy of £1 billion (close to $1.59 billion) in 2013. Between now and 2017, mobile advertising will drive overall ad expenditure in the UK, growing from 16.5% of digital ad spending and 7.2% of total media spending in 2013 to 44.4% and 22.9% in 2017, respectively, according to a new eMarketer report, "UK Digital Ad Spending: Driven by Mobile, Digital Will Soon Be Half of Ad Sector."
eMarketer forecasts that total UK mobile ad spending will increase to nearly £3.71 billion (more than $5.88 billion) in 2017-a gain of almost 271.1% from 2013. Investment in mobile advertising has already risen almost fivefold between 2011 and 2013 and is expected to grow nearly eighteenfold between 2011 and 2017.
You can view a demo or test this feature out by visiting our demo station here.
Running Ads on Your Player?
Your station can earn some extra cash by running ads from our Ad Delivery Network. The more listeners you have and the longer they stay on your player, the more revenue you can earn. Our Ad Delivery Network serves US and International audio and video pre-roll, audio and video replacement spots, and display banners from top brands all over the world.
Whether you're a station in the US or outside the US, ads are geotargeted so only relevant ads will be displayed to your listeners. All of the ads are family friendly so no worrying about what kind of ads appear on your player. If you're not part of the Ad Delivery Network you can join by going to the Advertising section in your Radio Control Panel.
Our Ad Delivery Network is not just limited to the desktop player; our iOS and Android apps are also part of the mix. The ads on the mobile apps are displayed at the top on every screen so they are always in sight and never hidden. Mobile ads are also geotargeted.
If you have any questions about our Ad Delivery Network you can contact your account rep or open up a support ticket.
"...more than 9,000 new radio stations took to the air over the last 21 years. This includes 1,923 new full-power commercial FM stations and 2,409 full-power noncommercial FM stations. Only two classes of radio station exhibit any decline: AM and LPFM stations. On the AM side, there's been a net loss of 237 AM stations (about 5%) over the last 21 years. Note that this has not been a consistently downward trend, either, with small upticks around the turn of the century, most likely due to the FCC's expansion of the AM band in the 1990s."
you don't have iOS and Android streaming apps yet for your station you
should check out our tutorial for getting started. Our tutorial breaks
down the steps required in getting your apps developed for free by
Securenet Systems; specs for creating the proper images required, Apple
developer registration instructions, and where to submit all of your
images and station information... making it easier for you. Make sure
you get free apps developed for your listeners so they can listen
anytime. Also, earn extra revenue from the banner ads running on the
You can now create a sub account for the "Advertising & Payouts" and "Reports & Notifications" sections in your Radio Control Panel. This will only grant access to these two sections, giving a 3rd party webmaster, ad agency, or consultant, etc. the ability to manage and view your advertising and reports/notifications.
We have added the ability for stations to automatically start a Cirrus™ Player app during a scheduled blackout/whitelist. When selecting either a blackout or whitelisting, you are now given the option of popping any particular app you choose, instead of regularly scheduled content (after any pre-rolls, of course). All ads continue to display as well. This can be accessed via the blue "Stream Restrictions" tab in your Radio Control Panel, under Blackouts or Whitelisting.