A report from MAGNA GLOBAL says the U.S. market will outgrow the previous all-time high of 2007, at $172 billion. The firm expects one in three ad dollars will be spent with digital media.
Some highlights of the report:
- MAGNA GLOBAL is forecasting U.S. media owners advertising revenues (core media) to grow by +5.1% this year, to $167 billion.
- Digital media advertising revenues are forecast to grow by +17.4% this year to reach the $50 billion mark. Within digital segments, mobile-based ad sales will grow by +64% (vs. +8% for desktop-based advertising).
- This level of growth will be the highest in ten years, bringing the U.S. ad market to a new all-time high of $172 billion (vs. $169 billion in 2007).
- Digital media will reach a 34% market share in 2015 driven by social (+32%) and mobile (+51%). It will outgrow television by 2017, when ad revenues will reach $72 billion (38% market share).