4.9% Projected Ad Growth of 2015 is the Highest In Ten Years

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Make sure you are taking advantage of the ad space provided on your desktop player and mobile apps. You can run your own campaigns, let us fill the ad spaces with campaigns from national and international brand-name advertisers, or a mixture of both... allowing you to maximize your revenue potential. Our Ad Delivery Network makes it easy to earn additional revenue for your station! Hurry and go into your Radio Control Panel's advertising section to run ads, then continue reading to see the tremendous growth in advertising.

A report from MAGNA GLOBAL says the U.S. market will outgrow the previous all-time high of 2007, at $172 billion. The firm expects one in three ad dollars will be spent with digital media.

Some highlights of the report:
 
  • MAGNA GLOBAL is forecasting U.S. media owners advertising revenues (core media) to grow by +5.1% this year, to $167 billion.
     
  • Digital media advertising revenues are forecast to grow by +17.4% this year to reach the $50 billion mark. Within digital segments, mobile-based ad sales will grow by +64% (vs. +8% for desktop-based advertising).
     
  • This level of growth will be the highest in ten years, bringing the U.S. ad market to a new all-time high of $172 billion (vs. $169 billion in 2007).
     
  • Digital media will reach a 34% market share in 2015 driven by social (+32%) and mobile (+51%). It will outgrow television by 2017, when ad revenues will reach $72 billion (38% market share).
     
A recent survey by STRATA of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients' primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video).

The overall ad economy appears to be strong as 62% of agencies say their business is increasing this quarter compared to the same time last year, representing an all-time high for the STRATA Agency Survey.  Spot TV continues to be the top source for advertisers as 55% say their clients are the most interested in that medium, the largest percentage in 22 quarters of the survey. For spot radio, 13% of agencies responded that that medium is receiving the most interest, up 32% from a year ago.

Your listeners can tell you a lot...

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Did you know you can allow your listeners to rate their favorite songs? Song rating is available on our Cirrus® Player and version 6 Android apps. Listeners can select a thumbs up or thumbs down for the current song that is playing... and you will be able to view polling reports in your Radio Control Panel to see what songs your listeners like and dislike. If you would like to activate this, you will need to turn on "listener polling" in your Radio Control Panel via the yellow "Song & Media Options" tab. You must also have DCS (Data Capture Software) installed to display song name, artist, and album.

Helpful Links
Click here to open our demo player and test it out!
Click here to request DCS to display song/show information on your player and apps
Click here to upgrade your Android app to version 6 to utilize the song rating feature
Click here to upgrade your desktop player to Cirrus®

  
Listeners can only vote once for each song, and listener poll reports are available in the Radio Control Panel via the blue "Reports & Notifications" tab. Here is a snippet of what the report looks like:
You are able to drill-down to specific months and dates. When a song is clicked in the report, a more detailed report is displayed showing listening patterns of songs and shows by dayparts, time, etc. 

  

Don't forget to go into your Radio Control Panel and enable this...it will display on your Cirrus® Player and your version 6 Android apps. You must also have DCS (Data Capture Software) installed to display song/show information.

Customize Your Android App's Menu Items

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If you are on the latest Android app (version 6 or greater), you can customize the menu items that expand from the left side of the app. You can create up to 10 custom links that you can target to open up within the app. The links will then display in the slide-out menu.

 

You can target links to your other websites, sponsor websites, promo or contest pages, or any other websites you would like your listeners to visit. And the good thing about this is that it opens up the webpage within the app, so your listeners don't have to leave your app.

 

You can create the links in your Radio Control Panel, under the MOBILE APPS section. The links will be added instantly. You will just need to close the app and open it again to see the updated links.


If you do not see this section in your Radio Control Panel, it probably means you will need to upgrade your Android app. Click here to complete an upgrade for free. For any questions about custom menu links or to find out what app version you have, click here to open a support ticket.

Display Any Image in Place of Default Album Art

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Display Any Image in Place of Default Album Art 
 
If your station broadcasts syndicated shows and programming, we can display an image for that show on your player (where the album art goes). Since this type of content does not have a universal album art image it will generally display a default image -- either our default image or your custom default image. 
 
The good news is - we can display a show's image (as long as you're using DCS and your automation system sends us the "song info" for the show) ... and once you send us the image it will display for all future occurrences of that show as long as the "song info" is exactly the same each time it runs. This is also useful if you want to display an image of your DJs during a talk segment.
 
  
 
If you would like to customize the album art placement with an image of your choice for certain shows, simply open a support ticket and let us know. Need radio streaming? Click here for special packages!

More Ad Space on Your Cirrus® Player

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Top Menu Buttons = More Ad Space
 
Advertising drives radio, right? You can use the top menu buttons on your Cirrus® Player as additional ad space, giving you more ways to monetize your online stream. We're talking about the customizable menu buttons that you can add at the top of your player. You can add up to 5 of these to display any way you want.
 
 
 
There are several ways in which you can sell those spots. Here are a couple ideas to get you started! 
 
VIDEO AD
Use a button for a video ad. You can target a button to automatically start a video from your on-demand files. When listeners click on the button it will pause the live stream and start playing any video of your choice. You can customize the button with a background color or image along with a text overlay or use the advertiser's logo. 
 
  
 
CONTENT SECTION AD
Use a button to create a content section for an ad. Target a button to open up a content section that you have customized to promote a product or service... even post a deal or promo only available to your listeners. This will open up a section within the player without interrupting your live stream. You can add as much text and images as you want using a full editor.
 
  

 

Monetize Your Unsold Inventory - Earn More Revenue!

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Have Unsold Inventory? Let Us Fill It!
 
We have available on-air campaigns you can start running immediately. If you have unsold inventory, let us know right now! We are partnered with several networks to provide commercials that you can use to fill your available spots, allowing you to monetize all of your airtime. We have paid spots and per-inquiry spots, depending on what campaigns are available. All you have to do is either reply to this email, open a ticket, or log into your Radio Control Panel and go to the orange "Monetize Your Unsold Inventory" tab and complete the form on that page. We'll then review your station and activate any available campaigns, allowing you to download per-inquiry spots on the fly and run them whenever you want and/or provide paid spots (depending on your market).
 
  
 
Per-inquiry commercials are one-minute performance-based, direct response campaigns, where advertisers pay a per-inquiry fee for each call made by a listener to the telephone number featured in the commercial aired by your station. You can run them any time, any day, and as often as you want. All the commercials are assigned a unique toll-free number for tracking inquiries. Telephone calls are answered 24 hours a day, 7 days a week, 365 days a year.
 
We are constantly adding new campaigns so once your account has been activated, you can sign up for email notifications when new campaigns get added! Active campaigns will be available for download via the "Monetize Unsold Inventory" section in your Radio Control Panel.
 
Please let us know if you have any questions or would like more information about spots and per-inquiry campaigns.

Get Wild with Your Cirrus® Player Skins

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Customize Your Cirrus® Player Skins

Did you know you can upload your own custom skin/background for your Cirrus® Player? You can do it right in your Radio Control Panel, under the green "Desktop Player" tab. Create a custom player skin to highlight your station's logo, design, brand, match your station's website, etc. You can even offer your skin as an advertising medium for an advertiser or a sponsor. Simply incorporate the advertiser's colors/logo into the design for a full player ad.

Here are a few recent custom player skins our customers have created and uploaded.




It's easy to upload your own custom skins. You can even preview your player before saving the skin so you can adjust spacing, if needed! You can really brand your station by featuring your logo, by matching your website, or even incorporating artist pictures into the image. Use your skin as a featured advertising slot.... and charge a premium for a "player takeover" ad.


Please let us know if you have any questions about skins, or questions about uploading your own. 

Feature Update - Multi-Station Ad Campaigns

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Feature Update - Multi-Station Ad Campaigns
 
Need to apply one ad campaign to another one of your stations? Now you can. When you create an advertising campaign for one of your stations you can program it to also display on some or all of your other stations (as long as they all share the same account/control panel). This can be done in your Radio Control Panel's advertising section, under the "impressions and targeting" area while setting up a campaign.

This is especially useful if you have one advertiser who wants to run across all of your stations. Instead of creating 4 separate campaigns, for example, you only need to create one then apply them to your other stations. This feature applies to any and all campaign types on desktop and mobile: audio pre-roll with companion banner, video pre-roll with companion banner, banner pre-roll, 300x250 banner spot, 728x90 banner spot, and mobile app banners and pre-rolls.
 
Campaign performance reporting can be viewed in the advertising section of the station where you created the campaign. Reporting can be filtered to all or by station... so you can still see the campaign performance per station.
  
If you have any questions about this new feature, please let us know!

Pick a Color Scheme for Your Android App

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On our version 6 Android app, you can choose between 7 flat-style color schemes: turquoise, gray, purple, blue, yellow, green, and salmon. You can choose the color that best matches your station right at the bottom of our app worksheet. If you haven't completed the worksheet to upgrade your Android app, you should do it now. If you already upgraded and would like to change the color scheme of your app, you can either complete another worksheet or just let us know via email and we can change it for you. 
  
   

Some of the App's Features 

* Flat design style with sleek navigation  
* Ability to choose app color scheme 
* Native apps, downloadable at iTunes App Store and Google Play
* Branded with your station's logo and slogan
* Full display of what's currently playing with large sized album art
* Full sized album art on lock screen
* Ad Delivery Network
* Run your own advertising: pre-rolls and banners
* Combine multiple stations on one app, accessed via the "Swap Station" button
* On-demand playback
* On-demand stream backup
* Playlist history
* In-car song info via Bluebooth
* 'Buy song' for the current song that's playing
* Ability to add custom menu items that link to external websites
* Website and social networking site links
* Live Facebook and Twitter feeds
* Social sharing ability for listeners to share songs
* Alarm clock that listeners can set for the stream or an on-demand file to start up automatically
* Sleep timer that listeners can set for the app to exit upon expired time 

Cirrus® Features Updates - Playlist

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Enhancement -- Custom Playlist Widget Width

Our embeddable playlist widget now allows you to specify the width before generating the code. You can customize the size so that it fits nicely within your site, to any width you need. It still shows the last 20 songs played. This can be accessed via your Radio Control Panel, under the yellow "Linking and Embedding" button.